Client: Williams
College, Development Office
Project: HTML Email Campaign
Overview
Chartered in 1793, Williams College has been a growing organization for more
than 200 years. Reaching out to Alumni and Parents for fundraising is not an
unusual practice for Colleges but doing so via email is at the cutting edge
of education fundraising. Williams approached Orbit Visual about creating an
HTML email to help communicate with parents and alumni.
Target Audience
The email was to be sent to the college’s internal list of Parent and Alumni
email addresses.
Solution
Orbit developed a simple yet effective email campaign that encouraged readers
to go to Williams’ website to give. The campaign was successful and Williams
is looking forward to utilizing email campaigns in the future as a cost effective
and convenient way to reach out.
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